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Three hottest trends your marketing campaigns must ride on in 2019
As marketing trends come and go, there is always something new to be on the lookout for when having a digital strategy that is as impeccable as it can be. So here are five trends…
Should you focus on SEO or paid advertisements for your online marketing
The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging…
Here’s the main difference between keyword and demographic targeting
Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common…
3 digital platforms essential to your marketing campaign in 2019
Digital marketing is as inescapable as having to go to work the next day, and with it comes the plethora of platforms to choose from. Thus making the choice of choosing the right platform a…
Why should you focus on marketing to the right crowd instead of targeting everyone
It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…
Why honesty triumphs over hype in marketing
When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d…
Pros and cons embracing automation for brand awareness campaigns
Nowadays, everyone is throwing around words like artificial intelligence and machine learning, so much to the point since it’s digital, we should automate whatever we can. The question here is, can automation be adapted into…
- Jul 20
Here’s what you should focus on to retain customer loyalty
The paradigm of customer loyalty has been an enduring one – have it, and you’ll see them returning to your doorstep. It is a subtle yet necessary tool for a business to have, as a…
Transactional marketing vs. relationship marketing in 2019
Every business needs a form of CRM, placing an emphasis on generating customer loyalty and forging solid emotion centric customer connections for a brand that can yield ongoing business, free word-of-mouth promotion and data feedback…
Using effective storytelling to create a compelling marketing campaign
In the recent decade, information has become so accessible to the point where you could find any information about almost anything you can think off. It’s a double-edged sword really; while – as a consumer…
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