What are Instagram highlight covers
Instagram is becoming much more popular each day and this is a trend that has been going on for a couple of years now, so it’s not surprising to see a lot more brands getting interested in seizing this platform to reach a wider audience and gain a lot more relevance online. And one of…
- May 18, 2019
A quick guide to increasing social media engagement
It’s here, it’s there, it’s everywhere. Social media has undoubtedly woven itself into the very fabric of our lives and it has since become a platform we use to catch up on the latest news and updates, or to mindlessly keep scrolling down just to kill time. But the ubiquity of social media transcends itself,…
- May 9, 2019
Getting the most out of Instagram as an Instagram creator
Recently, Facebook has published a guide on assisting Instagram creators to get the most out of the platform. While it’s safe to assume that most creators out there already have a good command of the platform, it is worth noting how the finer details and nuances of the platform could affect IG creators. It comes…
- April 30, 2019
How to build and maintain your online user base
What do Michael Jackson, The Harry Potter franchise, and the FIFA World Cup all have in common? A significant fanbase.
- April 24, 2019
Using influencer marketing to leverage Instagram
What do you get when you when you put a rapidly emerging trend, i.e. Influencer marketing with one of the biggest social media platforms i.e, Instagram? The end result is a completely new and unrecognisable marketing landscape from the future.
- April 17, 2019
Creating effective social media bios to attract visitors
A social media bio can be likened to a resumé or any piece of introductory document. It has to be clear, concise, coherent, and not to mention it should also be easy on the eye and appealing enough to any new visitors. But would make a visitor stay? It’s common knowledge to everyone, but sometimes…
- April 10, 2019
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers have wisened up and begun to integrate new and creative approaches to get their message across to members of the…
- April 3, 2019
5 examples of flawless advertising
Advertising is ubiquitous, and many may regard it as an intrusive and occasionally irritating form of marketing. While the adoption of social media has led adverts to evolve and become more and more sophisticated; making its mark as a form of marketing communications, it has definitely come a long way since its humble beginnings. However,…
- March 27, 2019
Creating a brand, is it as easy as it seems?
When you think of companies like Apple, Zara, or BMW for example. You’d instantly think of a few things once you hear those words; things like elegance, minimalist, luxurious etc. But the question really, is how did they effectively instil these associations into the minds of the average consumer; to create an overarching brand identity…
- March 20, 2019
A comprehensive guide to social media auditing
You’ve established a foothold in the social media space with accounts across multiple platforms. Analytics show a good amount of traffic and engagement overall, revenue streams are reporting decent figures; everything seems fine and dandy. But is it really? Ideally, the next best thing to do is performing a social media audit. After all, it’s…
- March 13, 2019
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