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Explore the latest stories on our path-breaking innovations and relevant industry trends.
5 significant trends in influencer marketing for 2019
It’s not news that influencer marketing has become one of the most prolific forms of marketing from the day social media was introduced. As information becomes increasingly accessible towards all levels of the public, marketers…
5 examples of flawless advertising
Advertising is ubiquitous, and many may regard it as an intrusive and occasionally irritating form of marketing. While the adoption of social media has led adverts to evolve and become more and more sophisticated; making…
Creating a brand, is it as easy as it seems?
When you think of companies like Apple, Zara, or BMW for example. You’d instantly think of a few things once you hear those words; things like elegance, minimalist, luxurious etc. But the question really, is…
A comprehensive guide to social media auditing
You’ve established a foothold in the social media space with accounts across multiple platforms. Analytics show a good amount of traffic and engagement overall, revenue streams are reporting decent figures; everything seems fine and dandy….
What Facebook’s array of new updates mean for us
From humble beginnings as a social network within a university to a global network which now brings more than millions of individuals closer to each other at a time, Facebook has certainly experienced numerous updates…
Eyes open! Five digital marketing trends to look out for in 2019
Digital marketing arose as an alternative form of marketing in conjunction with, the advent of social media. Straying away from traditional practices and embracing a newfound way of marketing, it attempts to capture a target…
Influencer marketing is on the rise, here’s why
Snapchat, Instagram, YouTube and Facebook. Ask anyone, and they’ll tell you it’s a big part of their lives. The rise of social media in the late 2000s has graced us with an era of greater…
Creating a social media campaign that resonates with Gen Z
The advent of social media has brought with it an unparalleled amount of access to information than we’ve ever had before, and experiencing this influx of information is a cohort of users nicknamed “iGeneration”, “Gen…
The five emails you need to convert leads to customers
In this day and age an infinite number of websites are popping out on a daily basis, it’s pretty hard for start-ups to gain a vast amount of visitors, let alone actual paying customers. Indeed,…
10 landing page designs to inspire your business in 2019
Landing pages act like digital entities for promoting and selling your products or services. An effective page will display much-needed information that will further entice your visitors to convert. Today’s visitors are fickle-minded beings with…
- Dec 21
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