Managing multiple Facebook Pages without freaking out!
Social media is fun if you are doing personal updates. You are not tied to a business and not trying to make money out of it. However, the tables are turned when you are managing a business account. Worse still – if you are managing a few business accounts! *gasp* You may be working as…
- October 29, 2019
Shoppable posts – The new marketing trend
Do you use Facebook or Instagram? These are two of the most successful social media sites, apart from many others that are not far behind. Almost everyone is connected to at least one social media site – and today, it is the fastest-growing marketplace for people far and wide. Social media, through the Internet, has…
- October 28, 2019
Getting the most from festive periods with influencer marketing
Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just a few tips to let you get the best from this spooky festival. Plan ahead Have in mind what objectives…
- October 21, 2019
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one seems to be actually following through. Which brings us to the point to Call To Actions (CTA). A call to…
- October 16, 2019
6 important elements of web design
So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design – i.e. what are the things that you should bear in mind? Easy navigation Navigation is an important aspect when…
- October 8, 2019
The importance of impeccable web design
Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one of your top priorities because it all boils down to web design. So what makes excellent web design? Let’s find…
- September 26, 2019
Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness. What is content syndication? Content syndication…
- September 23, 2019
Five traditional marketing ideas worth practicing in the digital age
Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices which held substance hence its resurgence, so here’s why certain traditional marketing ideas are making a comeback. Direct mail Once…
- September 16, 2019
How Influencer marketing can be incorporated for effective brand reach
Brand awareness and brand reach are but two of the many things which a successful business seeks. Given that influencers typically have a huge following consisting mostly of millennials, the rising trend of millennials looking up to influencers for lifestyle choices and opinions is becoming increasingly prevalent. Thus it is obvious that influencers wield the…
- September 12, 2019
SEO vs SMM, can you do without one or the other?
Search Engine Marketing (SEO) and Social Media Marketing (SMM) are two of the most important elements within your digital marketing strategy. While each practice has its merits, there is still the question of how relevant each one is to your strategy, and how does it fit into your digital marketing strategy. Diving deeper, it helps…
- September 4, 2019
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