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Posts Tagged: tips

Key elements of building a WordPress site
Technology Development

Key elements of building a WordPress site

With more and more businesses going online, you have to make sure that your website stands out from the rest. Here’s a little secret – it’s not enough to have an aesthetically pleasing page. There…

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Roxanne Bernadette M. Yabyabin
  • Jan 29
Getting the most from festive periods with influencer marketing
Branding and Marketing

Getting the most from festive periods with influencer marketing

Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just…

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Roxanne Bernadette M. Yabyabin
  • Oct 21
What makes a good call to action (CTA)?
Branding and Marketing

What makes a good call to action (CTA)?

You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one…

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Roxanne Bernadette M. Yabyabin
  • Oct 16
Should you focus on SEO or paid advertisements for your online marketing
Branding and Marketing

Should you focus on SEO or paid advertisements for your online marketing

The use of Search Engine Optimisation and Paid Ads have their own benefits. But oftentimes the benefits may not be obvious, and it takes some time to see it’s extent. One good way of gauging…

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Roxanne Bernadette M. Yabyabin
  • Aug 21
Here’s the main difference between keyword and demographic targeting
Branding and Marketing

Here’s the main difference between keyword and demographic targeting

Ranking high on Search Engine Ranking Pages (SERP) is every website’s priority. To achieve that you’ll certainly need to consider what approach to take to achieve the best results, and two of the most common…

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Roxanne Bernadette M. Yabyabin
  • Aug 14
Why should you focus on marketing to the right crowd instead of targeting everyone
Branding and Marketing

Why should you focus on marketing to the right crowd instead of targeting everyone

It goes without saying that marketing is a must within any business practice, an accompanying question would be – who do we market our services/products to? While it is tempting to get the word out…

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Roxanne Bernadette M. Yabyabin
  • Aug 02
Why honesty triumphs over hype in marketing
Branding and Marketing

Why honesty triumphs over hype in marketing

When modern consumers have access to information on just about anything in the world – not to mention the ease of access, you would think twice from a business standpoint that the last thing you’d…

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Roxanne Bernadette M. Yabyabin
  • Jul 23
Pros and cons embracing automation for brand awareness campaigns
Branding and Marketing

Pros and cons embracing automation for brand awareness campaigns

Nowadays, everyone is throwing around words like artificial intelligence and machine learning, so much to the point since it’s digital, we should automate whatever we can. The question here is, can automation be adapted into…

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Edmund Lee
  • Jul 20
Using influencer marketing to leverage Instagram
Branding and Marketing Digital and Social Media

Using influencer marketing to leverage Instagram

What do you get when you when you put a rapidly emerging trend, i.e. Influencer marketing with one of the biggest social media platforms i.e, Instagram? The end result is a completely new and unrecognisable…

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Roxanne Bernadette M. Yabyabin
  • Apr 17
Creating effective social media bios to attract visitors
Digital and Social Media

Creating effective social media bios to attract visitors

A social media bio can be likened to a resumé or any piece of introductory document. It has to be clear, concise, coherent, and not to mention it should also be easy on the eye…

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Roxanne Bernadette M. Yabyabin
  • Apr 10
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How SG Budget 2021 helps SMEs and Startups in Singapore

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