Website design trends for 2020
Despite all these new flashy digital platforms coming up one by one, owning a website is still considered a necessary asset to showcase your ideas, be it of a corporate nature or a personal one. Regardless of what purpose your website holds, it is still important to include the latest website design trends so that…
- October 7, 2020
Keeping your Zoom meetings safe: the best practices
If there’s one platform that gained sudden popularity and heavy usage due to the coronavirus, it would be Zoom (aside from Tiktok, of course).
- October 5, 2020
Using chatbots for customer engagement
Before everything became digital, businesses were limited to offline interactions with their customers. To resolve a complaint, consumers need to physically show up in the store and express their disappointment over a product or a service. Another option was to call the business and have a representative speak to the disgruntled customer on the company’s…
- October 1, 2020
How to make an infographic that stands out
Visual content plays a major role in attracting new visitors and sustaining engagement from your audience. With people’s short attention span, you need to bring in images, and even videos, just to add variety to the usual blocks of text that your readers usually encounter on a website or anywhere in social media. But with…
- September 29, 2020
Why call-to-action buttons are important
Being present online and promoting your products and services in various digital channels is great and all but these will mean nothing if your target audience won’t make concrete steps to complete a purchase or a booking with you.
- September 27, 2020
Which should you use: boosted posts or Facebook ads?
If you’re new in the world of social media advertising, you might find it hard to choose which promotional tactic will work best for your business and your marketing goals. In Facebook, for instance, you’re presented with two options: boosting your posts and running a Facebook ad.
- September 25, 2020
Different types of influencers
Influencers now play a huge role in every business’ marketing efforts. Because these people have highly engaged audiences, collaborating with them will benefit brands in terms of getting the word out there—whether on a new product launch, a discount campaign, or even a corporate social responsibility announcement. As a business looking to work with influencers,…
- September 23, 2020
Optimising your Facebook page for increased visibility
To gain traction in the online community, it is not enough to simply get a Facebook page set up and hope for people outside of your circle to like your posts. You need to go beyond that and be proactive about increasing your brand’s discoverability in the World Wide Web. While building a solid social…
- September 21, 2020
How to effectively rank in YouTube
If you think uploading your latest vlog will make you viral and earn you thousands of YouTube subscribers, then you need to sit down and reassess your YouTube strategy.
- September 17, 2020
How to integrate Snapchat in your social media strategy
Hey, there. Easy on ruling out Snapchat from your social media marketing strategy. There are over 218 million active users on this popular platform as of January 2020, making it one of the top 15 social media platforms in the world. You know what that means. Snapchat is yet another arsenal that’ll help fire up…
- September 15, 2020
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