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Posts Tagged: marketing strategy

Brand logo designs that have wowed the public
Creative and Design

Brand logo designs that have wowed the public

With the rise of social media and technology in our society, the term “trend” has evolved to what is currently a popular and hot issue or discussion online. – may it be related to design,…

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Roxanne Bernadette M. Yabyabin
  • Feb 09
How to start a successful podcast
Branding and Marketing Event Management

How to start a successful podcast

Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses…

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Roxanne Bernadette M. Yabyabin
  • Dec 28
How brands leverage on special holidays for marketing
Branding and Marketing Digital and Social Media

How brands leverage on special holidays for marketing

Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage…

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Roxanne Bernadette M. Yabyabin
  • Dec 26
Designing your advertisement messages
Advertising

Designing your advertisement messages

When it comes to marketing, effective advertisement messages rule the day. With so many churned out every single day, it definitely is a challenge to stand out. Here are some pro tips and tricks in…

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Roxanne Bernadette M. Yabyabin
  • Nov 26
Public relations vs. marketing
Branding and Marketing Public Relations

Public relations vs. marketing

How to differentiate the two? Public relations is usually mistaken for marketing. Although the two processes complement each other, they are vastly different in meaning, goals, and functions. Here are the things that will help…

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Roxanne Bernadette M. Yabyabin
  • Oct 29
Colour psychology in marketing
Branding and Marketing Creative and Design

Colour psychology in marketing

Study after study shows that consumers are attracted primarily to the colour of advertisements. A deeper look into this topic reveals one glaring conclusion – that colours have psychological relevance where marketing is concerned. This…

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Roxanne Bernadette M. Yabyabin
  • Oct 27
What is Facebook lookalike audience?
Branding and Marketing Digital and Social Media

What is Facebook lookalike audience?

If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all…

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Rachel Yeoh
  • Feb 11
Viral marketing? Here are 5 options for you!
Digital and Social Media

Viral marketing? Here are 5 options for you!

Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a…

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Rachel Yeoh
  • Jan 21

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Latest Posts

Three amazing social media campaign ideas and why they worked

Three amazing social media campaign ideas and why they worked

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Do-It-For-Me (DIFM): The next evolution of the on-demand economy

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How SG Budget 2021 helps SMEs and Startups in Singapore

How SG Budget 2021 helps SMEs and Startups in Singapore

  • March 12, 2021
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  • March 8, 2021
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Noteworthy Valentine’s Day Campaigns for 2021

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