Running a business in the time of COVID-19
Businesses took a hit due to the Coronavirus outbreak. Experts are saying that the global economy is hurtling towards the worst recession in our lifetime. That is why finding the proverbial silver lining is essential if you want your business to survive. Here are five things that you can do while running a business in…
- May 4, 2020
Social Media and Social Networking: What’s the difference?
You see the word social and you think: these two must be the same, right? Well, while both have their similarities, there’s also a world of difference between them, too. Here’s how you differentiate between social media and social networking!
- April 26, 2020
Structured Data: What is it and why is it so important?
Think going online is easy breezy to do? Think again! There’s science behind it and that science is called Structured Data. So what is Structured Data all about? Put simply, it is how search engines like Google find relevant answers to inquiries that they receive. Written in code form, Structured Data are easily read, and…
- April 21, 2020
Capture them with content
Many people would have you believe that there’s a secret to engaging your audience. But the secret really is: there’s NO secret. If you want to capture the attention of your market, there are certainly no shortcuts. You’ve got to exhaust all means possible to deliver what they need – engaging content. So how exactly…
- April 12, 2020
Getting the most from festive periods with influencer marketing
Halloween is just around the corner, and you know what this means… Apart from trick or treating, it’s the time of working with your favourite influencers and getting your messages out. So here are just a few tips to let you get the best from this spooky festival. Plan ahead Have in mind what objectives…
- October 21, 2019
What makes a good call to action (CTA)?
You’ve invested all your temporal and monetary resources into promoting your product/service, and you’ve successfully attracted new leads; everything is looking hunky-dory, so its time and money well spent. Except there’s one problem… no one seems to be actually following through. Which brings us to the point to Call To Actions (CTA). A call to…
- October 16, 2019
6 important elements of web design
So you’ve gotten a few pointers on the importance of web design, if you’ve not seen it yet, then click the link here. But another factor which seals the deal is what constitutes web design – i.e. what are the things that you should bear in mind? Easy navigation Navigation is an important aspect when…
- October 8, 2019
The importance of impeccable web design
Web pages are as ubiquitous as a crowd on a busy street. And in this time of digital influx, websites are the gateway to your product or service; which makes leaving an excellent impression one of your top priorities because it all boils down to web design. So what makes excellent web design? Let’s find…
- September 26, 2019
Content syndication and what it can do for you
Creating daily or weekly content for a blog can be a bit of a tall order, and building an audience for a blog an even taller one. However, it goes without saying that one of the main benefits of content syndication is an increased audience and increased audience awareness. What is content syndication? Content syndication…
- September 23, 2019
Five traditional marketing ideas worth practicing in the digital age
Everything goes in a cycle, and some of the ideas that were considered “dated” are now seeing a resurgence in modern times. But these ideas are worth revisiting for a reason – they were practices which held substance hence its resurgence, so here’s why certain traditional marketing ideas are making a comeback. Direct mail Once…
- September 16, 2019
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