Top brand animated videos
Businesses are now investing heavily in producing their own brand animated videos. And rightly so! These videos offer up many benefits: It encourages brand recognition and recall. It presents complex information in a simple, more relatable way. It encourages customer engagement. It expands your reach. It saves you time and energy. It can potentially make…
- January 15, 2021
Planning for hybrid events in 2021
Planning for hybrid events in 2021 Despite the many difficulties the pandemic caused, it has goaded us to think outside the box. As a result, it provided more opportunities for businesses to look to innovations to achieve some degree of normalcy. This brought about the prevalence of hybrid events – an eclectic mix of the…
- January 11, 2021
How to be effectively creative in advertising
Advertising is one of the major cornerstones of any business. It is the medium by which word gets out. Executed effectively and efficiently, it can drive the sales through the roof. Amid the sea of ads, businesses have to stand out. This is where a whole lot of creative thinking comes in. How effective exactly…
- January 7, 2021
How to get design inspiration
With endless scroll design feeds, there are no limits to what you can find on the Internet. This allows designers to find a wide range of design inspiration from around the world, from design blogs to websites. The enormous amount of information available in the web design community provides a great source of design inspiration…
- January 3, 2021
How to start a successful podcast
Podcasts have exploded in the last few years. In fact, in the US, over 90M Americans tune in to podcasts every month. This trend is real in other countries as well. This is why businesses should think about how to start a successful podcast and include this medium in an ever-growing number of ways to…
- December 28, 2020
How brands leverage on special holidays for marketing
Holidays are among the best times for brands to boost marketing. Marketing campaigns, particularly at these special times of the year, can easily translate into sales. Here are ways on how brands can effectively leverage marketing on special holidays The big WHY Before we go any further, brands need to understand the value of holiday…
- December 26, 2020
Top public relations campaigns of 2020
Top PR Campaigns of 2020 2020 saw the pandemic wreak havoc throughout the world, the world of public relations and marketing included. We had to reframe our usual way of doing things to adapt to the so-called new normal. However, as history would show when time and time again when push comes to shove, forces…
- December 22, 2020
Intelligence quotient vs. emotional quotient
So we always hear about Intelligence Quotient and Emotional Quotient. Which between the two is more important when running a business? Let’s find out together. Intelligence Quotient (IQ) in a nutshell Intelligence Quotient, IQ for short, measures a person’s ability to reason. In other words, it gauges a person’s capacity to apply information and logic…
- December 18, 2020
Web development trends of 2020
Web development trends of 2020 With more and more brands going online, businesses need to invest in web development to stand out. From the user interface to over-all aesthetics, being on-point while online truly makes a difference. Here are the emerging web development trends of 2020 that you need to look into! Modular design. Say…
- December 16, 2020
How to generate leads using digital platforms
How to generate leads using digital platforms Generating leads is one of the main strategies in digital marketing. It’s a killing two birds with one stone situation. Through lead generation, not only will you increase brand awareness, but you can also widen your pool of potential clients. This is the precise reason why marketers online…
- December 10, 2020
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