What to consider when running your next social media campaign
If you’re looking to get the word out or if you’re looking to build your audience, then it’s only natural that a social media campaign is one of your options. However, as good an idea it may sound, there’s always considerations to think about when it comes to running a social media campaign tailored for…
- July 5, 2019
The benefits of A/B testing your social media campaigns
Maybe version 1 works best, maybe version 2 may be slightly better, but you’re on the fence about which realistically yields good results. A/B testing is the practice of using different variations of online experience to determine which performs better by presenting each version to users at random and then analyzing the results. It’s a…
- July 2, 2019
Geofencing marketing: the new age location targeting strategy
The exponential development of the internet in recent times has meant the growth of different areas that help improve how business is done. In this sense, marketing is one of those areas that has benefited most because the reach of advertising campaigns allows getting almost anyone with Internet access, which is a golden opportunity for…
- June 29, 2019
User experience, it’s more significant than it seems
One of the words you’d hear being used quite frequently – user experience, or UX. User experience is, according to the Oxford Journal, UX is all about “the improvement of customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” While there are no objective standards…
- June 26, 2019
Why is a mission statement important?
Establishing goals and targets is a necessary step that any type of brand needs to prioritise from the very moment they start. Why is this? Because it’s like a road map: it gives you a sense of direction and a greater understanding of what is that you want to achieve through your brand–it’s a vital…
- June 22, 2019
What to consider when targeting an influencer
Influencer marketing is now rapidly becoming one of the most prolific ways of advertising as it expresses a tone of voice absent from traditional marketing practices – genuine, with a sense of authenticity that doesn’t sound like a message spoken out by a robot. As successful a method as it may be, there are a…
- June 18, 2019
Getting the most from omni-channel marketing
Currently, the centre of the digital world is mainly focused on the personalisation of all content which users consume so that they receive a product according to their preferences, which leads to greater acceptance due to the improvement of the experience. Within digital marketing, this trend is increasingly popular as advertising is more pleasant for…
- June 12, 2019
Benefits of programmatic advertising
One of the most fascinating aspects of digital marketing is that it’s always in a constant state of development, improvement and evolution, so it’s pretty easy to find new and interesting tools for your brand’s promotion and one of the biggest tendencies in recent times has been the rise of programmatic advertising. Programmatic advertising is…
- June 1, 2019
The most common social media clichés
We all know that social media has become the main digital marketing source for people and brands, but that doesn’t mean that mistakes or clichés aren’t common – we are talking about platforms that are in a constant state of updates and changes, so it’s only natural that people can fall behind if they don’t…
- May 25, 2019
Is it worth switching to an Instagram creator profile?
The newest thing to come out of Instagram’s front door is the Instagram Creator profile. It is essentially a tool for Instagram influencers; allowing them to what they do best – influencer marketing – with a greater level of nuance and precision.
- May 22, 2019
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