Blog

Digital and Social Media Influencer Engagement

Capture them with content

Many people would have you believe that there’s a secret to engaging your audience. But the secret really is: there’s NO secret. If you want to capture the attention of your market, there are certainly…

Lea

Apr 12

Digital and Social Media

Goals to set for your social media

The first quarter of 2020 is almost over and social media is still growing exponentially, TikTok is gaining traction, Facebook is coming up with new niche features, and Instagram is attracting more and more shoppers…

Lea

Mar 30

Branding and Marketing

Email marketing 101: Harnessing the power of digital notes to boost your sales

There’s no denying the power of email marketing. It continues to be one of the best ways to get the word out. That’s why entrepreneurs need to know how to harness the power of e-mailing…

Rachel

Feb 24

Branding and Marketing Digital and Social Media

What is Facebook lookalike audience?

If you have been in the marketing scene, you know that it is essential to reach new people that might be interested in your product or service. New people mean new sales! And we all…

Rachel

Feb 11

Digital and Social Media

Heads up: What every social media manager should know

Social media has always been a dynamic landscape. It refuses to remain static. Year after year, trends change and things become even more sophisticated. Staying ahead of the game means one thing: you have to…

Rachel

Feb 03

Branding and Marketing Digital and Social Media

Link better using LinkedIn

Unbeknownst to some, you can actually win customers through professional social networking site, LinkedIn! Gone are the days when LinkedIn was solely a space for jobseekers and headhunters. Now, you can market your services and…

Rachel

Jan 25

Digital and Social Media

Viral marketing? Here are 5 options for you!

Social media is a noisy place. Everyone on the platform is shouting something and a moment of calm does not exist in that atmosphere. How can your brand rise above the noise and make a statement that will get the attention of your audience? Making it VIRAL! What is viral content? It is content (video,…

Rachel

Jan 21

Branding and Marketing Digital and Social Media

Marketing with memes: Using humour to engage customers

It’s the meme generation! That’s right. Sharing a meme takes the place of long-winded reactions to current issues. The wittier, the better. And the vast population of netizens are particularly good at matching the perfect…

Rachel